Finance Human Needs Innovation Project 
Harvard Business Review
MARCH 31, 2014
Collectively, the UN projects, the less developed regions of the world “will grow 58% over 50 years, as opposed to 2% for more developed regions. Nigeria, in particular (with a population projected to exceed that of the USA by 2050 ), will increase its workforce threefold in the next 50 years. Our future progress depends on it.
Harvard Business Review
JULY 21, 2014
That means innovating products to reduce their impact and changing consumer behavior about how to use products. So the role of marketing as I see it is identifying those deeper human needs and providing solutions. A CSR project is not going to balance out some of the negative impact of your business.
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