Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

JANUARY 11, 2017

Looking at LVMH’s efforts, I’ll highlight three areas where I see great impact and innovation: managing carbon and energy, building a connection with customers around brand purpose, and working closely with suppliers. The most innovative part of LVMH’s carbon strategy is the use of an internal carbon fund.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

OCTOBER 5, 2012

So, you act like an anthropologist to understand human needs and problems before jumping to solutions. Most of us in business, if we need to discover how to do something new, use PowerPoint or Excel spreadsheets to rationalize our approach. But entrepreneurs and designers think of failure the way most people think of learning.

Creativity 14

Creativity Six Sigma Entrepreneur Learning-by-Doing 14

Harvard Business Review

DECEMBER 27, 2016

Organizations traditionally use financial rewards to motivate employees, but great leaders also fulfill the social needs of their employees. Compelling groups satisfy one or more fundamental human needs, including the need to belong , obtain status , feel distinctive , and maintain certainty or control.

Cooper 13

Cooper Sports Groupthink Construction 13

Harvard Business Review

SEPTEMBER 24, 2015

To achieve this, Zhengfei believes that if employees own the company they will be motivated to act as entrepreneurs and initiate more projects that could help all of them to earn more and diminish differences in wealth creation considerably. Overtime projects that do not reveal direct positive consequences for customers are not rewarded.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

MARCH 31, 2014

Collectively, the UN projects, the less developed regions of the world “will grow 58% over 50 years, as opposed to 2% for more developed regions. Nigeria, in particular (with a population projected to exceed that of the USA by 2050 ), will increase its workforce threefold in the next 50 years.

GDP 8

GDP Education Finance Globalization 8

Harvard Business Review

JANUARY 20, 2015

He now tries to work on one research project, or at most two, at a time. Under the right circumstances, unconscious thought can be more effective than conscious thought in producing innovative ideas.

Resistance 8

Resistance Productivity Products Sharpe 8

Harvard Business Review

APRIL 7, 2011

As much as the business world seems to admire design innovation these days, very few companies are doing it well. As the founder of a firm that helps businesses innovate, I've watched approvingly as design has gone from a niche topic to the covers of mainstream publications and the keynotes at business conferences.

Innovation 15

Innovation Consultative Brand Magazine 15

Harvard Business Review

AUGUST 13, 2018

While there has been a lot of discussion about “what’s left for humans?” IBM’s recently-announced Project Debater is a case in point: it showed just how far AI has come in terms of constructing and articulating a point of view, but equally how much better humans are at balancing different points of view.

Company 10

Company Long-term Short-term Technology 10

Harvard Business Review

FEBRUARY 24, 2011

It has been successfully used in over 20 projects throughout Northern California including two residential projects currently under development. Innovative wastewater technologies will be used in several forms to create a fully recyclable, near zero water system at each development. The Use of Available Technology.

Suri 15

Suri Construction Class EBITDA 15

Harvard Business Review

JULY 21, 2014

That means innovating products to reduce their impact and changing consumer behavior about how to use products. So the role of marketing as I see it is identifying those deeper human needs and providing solutions. A CSR project is not going to balance out some of the negative impact of your business.

Marketing 12

Marketing Brand Mission Statement Marketing Strategy 12