Practical Advice for Raising Early Stage Venture Capital
Harvard Business Review
SEPTEMBER 6, 2012
When you are ready to raise money, scratch Sequoia, Kleiner, and maybe one or two other top dogs off your preview list. If a junior member of a venture firm recommends your company to her superiors, it may actually be a negative signal inside the fund rather than a positive. Some of these might be surprising or seem hard to follow.
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