Remove Finance Remove Leadership Remove Market Penetration Remove Marketing
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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product.

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