Finance, Net Present Value and Power

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Finance

Net Present Value

Power

Why We Need to Update Financial Reporting for the Digital Era

Harvard Business Review

JUNE 8, 2018

Business students have traditionally considered net present value, payback period, and hurdle rates as necessary tools to determine which project to select. This notion, that risk is a desirable feature, can seem like sacrilege to anyone who’s taken an introductory finance course.

Report

Report GAAP Net Present Value CFO

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. They’re going to make ads and do whatever it is they do. Ask for the CFO’s help.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

Why We Need to Update Financial Reporting for the Digital Era

How CMOs Can Get CFOs on Their Side

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