Tony Mayo

MAY 20, 2010

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Mayo 149

Mayo Shaw Executive Coaching Henderson 149

Harvard Business Review

NOVEMBER 10, 2015

Disruptors adopt a new technology and target a market segment that doesn’t matter to incumbents, then ride improvements in the technology to expand into established players’ core customer base. In 1995, Christensen and Joe Bower published the article that introduced the notion of disruptive technology.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Harvard Business Review

MAY 12, 2015

Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. When these forces are weak, as in software and soft drinks, many companies are profitable.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8