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Managing Social Technology By Stages

Harvard Business Review

Companies adopting social technologies externally and internally can expect great value from energizing brand advocates and streamlining business practices. If you want to learn more, have a look at the newly updated paperback edition of Groundswell , which includes a new chapter on social maturity based on this research.

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Online Shopping Isn’t as Profitable as You Think

Harvard Business Review

Census Bureau, ComScore, eMarketer, and Forrester. Still, market maturation often forces sustained expenditures just to hold ground. A common argument is that rapidly evolving digital technologies will increase e-commerce’s advantages. Growth rates first. Several organizations track e-commerce sales, including the U.S.

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