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You Need a Community, Not a Network

Harvard Business Review

Consider Ashoka , which provides start-up funding and support for social innovators worldwide. At Best Buy in the early 2000s, Julie Gilbert was in charge of an internal network aimed at developing female leaders. Eager to change that, Gilbert encouraged her group to reach out to women customers.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?

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How to Revive a Tired Network

Harvard Business Review

Make you more innovative. When it comes to stepping up to leadership, your network is a tool for identifying new strategic opportunities and attracting the best people to them. The main strengths of my network as it exists today are: The main weaknesses of my network as it exists today are: What can a network do for you?

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