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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Combe also claim to be enjoying global growth. Human Resources. Search My Site. Leadership.

Brand 170
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Combe also claim to be enjoying global growth. Human Resources. Search My Site. Leadership.

Brand 131
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Wouldn’t you expect more innovation? Agree that most brands need more attention. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. The CEO as Chief Brand Custodian.

Brand 168