Globalization Management Productivity Ramaswamy 
Harvard Business Review
MARCH 8, 2011
Bernard Arnault has a proven track record of building luxury goods brands and creating financial value for a multitude of luxury product lines. Both companies are managed by professionals. Professor Michael Moffett is Continental Grain Professor of Finance, and Professor Kannan Ramaswamy holds the William D.
Harvard Business Review
OCTOBER 10, 2011
Together, they are a microcosm of the global economy. Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way.
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