Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP. You can find him at [link].].
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