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Competitive Advantage from the Bottom of the Pyramid

LDRLB

SEPTEMBER 12, 2013

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP. Many companies have derived BoP strategies from C.K.

Competitive Advantage 154
Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". Advertising Marketing'

Brand 8
Brand Globalization Advertising Storytelling 8
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