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Surviving the Serengeti: A book review by Bob Morris

First Friday Book Synopsis

JULY 15, 2011

Surviving the Serengeti: 7 Skills To Master Business and Life Stefan Swanepoel John Wiley & Sons (2011) A parable for success that sometimes requires a perilous journey of self-discovery Fables may well be among the earliest forms of storytelling and remain popular among several business thinkers, notably Stephen Denning and Patrick Lencione.

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Storytelling Review Books Skills 75
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ROAR! : A book review by Bob Morris

First Friday Book Synopsis

MAY 2, 2011

Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we have here is another business fable, a very popular sub-genre for business book authors [.].

Books 75
Books Review Marketing How To 75
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