First Friday Book Synopsis

JULY 23, 2012

He advises clients on learning strategy, leads the implementation of instructional technology and produces engaging interactive multimedia content. Becker PhD founded Becker Multimedia, simulations and serious games — to enhance job competencies and performance.

Brand 80

Brand Content Technology Strategy 80

First Friday Book Synopsis

JULY 15, 2011

Surviving the Serengeti: 7 Skills To Master Business and Life Stefan Swanepoel John Wiley & Sons (2011) A parable for success that sometimes requires a perilous journey of self-discovery Fables may well be among the earliest forms of storytelling and remain popular among several business thinkers, notably Stephen Denning and Patrick Lencione.

Storytelling 75

Storytelling Review Books Skills 75

First Friday Book Synopsis

MAY 2, 2011

Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we have here is another business fable, a very popular sub-genre for business book authors [.].

Books 75

Books Review Marketing How To 75