Govindarajan, Project and Tactics

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Govindarajan

Project

Tactics

Before Hiring a Design Partner, Consider This

Harvard Business Review

MAY 20, 2013

Clients who don''t do this waste tremendous capital engaging design firms that specialize in tactical solutions to solve strategic problems, and vice-versa — Arnell famously failed to capture Tropicana''s brand heritage when it took the orange-impaled-by-straw off the carton, and parent company Pepsi was forced to revert to the old packaging.

Govindarajan

Govindarajan Long-term Short-term Banking

Great Innovators Create the Future, Manage the Present, and Selectively Forget the Past

Harvard Business Review

MARCH 31, 2016

As Karim Tabbouche, the chief strategy officer of VIVA Bahrain, told me: “Our planning process had become myopic and short term in nature, with our objectives becoming tactical and linear in nature. It is important to allocate resources to Box 1, Box 2, and Box 3 projects to maintain a healthy balance among the boxes.”

Innovation

Innovation Hedge Management Govindarajan

Leadership Digital

Before Hiring a Design Partner, Consider This

Great Innovators Create the Future, Manage the Present, and Selectively Forget the Past

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