article thumbnail

Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

article thumbnail

How to Explore Cause and Effect Like a Data Scientist

Harvard Business Review

New production, marketing, planning, and investment issues, requiring a careful look, come all the time. I’ve given passing thought to dieting, but other than a few points that have been hammered into all of us (e.g., “Too And confusing the two can lead to disastrous results. I like to exercise and get plenty.

Travel 8