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The $300 House: The Marketing Challenge

Harvard Business Review

Today, Seth Godin examines the challenge of marketing to the world's poor. That's enough to participate in other productivity or life-enhancing investments, like a well, or a roof, or health care. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital.

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How Merck Is Trying to Keep Disrupters at Bay

Harvard Business Review

With its Emerging Businesses (EB) group (where one of us serves as President), Merck started a journey about three years ago with a core investment thesis: there are areas of growing unmet need in health care that intersect with its established competencies.

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Big Companies Can Unleash Innovation, Rather than Shackle It

Harvard Business Review

Here's why: the innovation revolution spurred by venture capitalists decades ago has created the conditions in which scale allows big companies to shift from shackling innovation to unleashing it. Medtronic used business model innovation to enter markets formerly out of its reach.

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The 5 Things IBM Needs to Do to Win at AI

Harvard Business Review

The kinds of shifts we’re talking about have come more naturally to greatly successful startups of the last two decades — Google, Amazon, Uber, and Facebook among them — and their venture capital investors. Smart venture capitalists invest in a portfolio of startups with different risk profiles and timeframes for returns.