Heskett Innovation Strategy Technology 
Leading Blog
JANUARY 1, 2022
Win from Within : Build Organizational Culture for Competitive Advantage by James Heskett. James Heskett provides a roadmap for achievable and fast-paced culture change. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied.
Harvard Business Review
DECEMBER 14, 2011
Among the top performers on the 2011 World's Best Multinational Companies list are culturally-strong technology companies such as Microsoft, NetApp, SAS, and Google. Competitiveness, customer loyalty, innovation, and productivity — while critical to daily operations — trailed behind with each under 20 percent.
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