Horizontal Integration Leadership Marketing Technology 
Harvard Business Review
MAY 16, 2018
An internet technology company picks up a mobile phone manufacturer. The current cohort of acquisitions goes well beyond the typical defensive, synergy-driven, horizontal integration that marked previous M&A spurts. Market breakthroughs. Joe Beck/Unsplash/HBR Staff. How to make your company more nimble and responsive.
Harvard Business Review
DECEMBER 14, 2012
With every degree of verticalization now made possible by information and communications technologies, the right scope of operations for any given firm is an open question. Today, your management team should be giving more thought to horizontal integration. Let me suggest, however, that it is the wrong question to obsess about.
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