Remove How To Remove KPI Remove Marketing Remove Technology
article thumbnail

8 Reasons Companies Don’t Capture More Value

Harvard Business Review

Profit maximization (short-term): A shipping company increases freight rates by 50% to benefit from a capacity shortage in the market, even though doing so will strike customers as exploitative and damage loyalty. The most prevalent tension to resolve is between market share (or sales revenue) and margin.

article thumbnail

The Right Way for an Established Firm to Do an Innovation Pilot with a Startup

Harvard Business Review

How to make your company more nimble and responsive. The technology held appeal for network engineering departments at both telecom providers and digital service providers. Digital technology — and its post-industrial pervasiveness — clearly and convincingly disrupts the legacy economics of innovation partnerships.

KPI 8
article thumbnail

Strategic Planning Steps

CO2

It’s better to explore many possible outcomes, barriers, and opportunities, and pre-decide how to act should key assumptions come to pass. You’ll know how to act no matter what the future holds. Agree upon what data to collect, how to collect it, and how to use it. The more democratic the process, the better.