Moving on from ROI to ROE, a Return on Empathy
Strategy Driven
JANUARY 17, 2014
Those making this shift will gain a significant ROE – Return on Empathy. Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it. You just finished reading Moving on from ROI to ROE, a Return on Empathy !
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