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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

The Essential Advantage : How to Win with a Capabilities-Driven Strategy. Large downturns (such as this recession), technology disruptions, or regulatory shifts create discontinuities that simply accelerate the industry’s evolution toward this equilibrium state. by Paul Leinwand and Cesare Mainardi.

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Why Multinationals Are Doubling Down on Russia

Harvard Business Review

While the middle class has been eroded by currency depreciation and recession, the Russian consumer remains technologically savvy, interested in quality Western brands, and able to spend. How to create growth in a stagnating market.