article thumbnail

Think Like a Freak: A book review by Bob Morris

First Friday Book Synopsis

Levitt and Stephen J. Dubner William Morrow/An Imprint of HarperCollins Publishers (2014) How and why mastering the economic approach will produce better answers to questions and better solutions to problems In their latest book, Steven Levitt and Stephen Dubner cite […]. Dubner Steven D.

Levitt 100
article thumbnail

More Universities Need to Teach Sales

Harvard Business Review

.” As Walter Friedman documents in Birth of a Salesman , sales wasn’t seen as a function that required specialized training or education until well into the 20 th century. And companies performed the training, not schools. It should continue with the cross-disciplinary study relevant to realistic training in the area.