Human Capital Incentives Innovation Parcell 
Harvard Business Review
JANUARY 20, 2016
Asset owners and investors thus have clear information about the strong incentive to adapt to this emerging risk. The induced innovation literature has taught us that drug companies focus their efforts on researching and marketing new drugs for which there is expected to be great demand (think of aging baby boomers’ aching knees).
Harvard Business Review
APRIL 1, 2013
This next-generation "moneyball" ethos now transforming pro sports has enormous implications for how high-performance managers will incent and inspire tomorrow's high achievers. Bill Parcells, the Super Bowl-winning coach, was famous for saying , "You are what your record says you are." Yesterday" is a sunk cost.
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