Human Resources Influence Market Segmentation Supply Chain 
Harvard Business Review
APRIL 18, 2013
retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K. How, precisely, did they do this?
Harvard Business Review
NOVEMBER 20, 2015
Challenged by other entrepreneurs in Scale Up Milwaukee’s Scalerator program to come up with a plan for rapidly ramping up his business, Cronce wondered: “What if I redefined Raphael as a strategic link in the global medical imaging supply chain, rather than as a paint shop?”
Expert insights. Personalized for you.
8 
Let's personalize your content