Remove Human Resources Remove Leadership Remove Resistance Remove ROE
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Why Complexity Sucks

In the CEO Afterlife

You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages.

ROE 249