Remove Human Resources Remove Magazine Remove SWOT Remove Technology
article thumbnail

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. With the exception of niche, specialty, and technology markets, I see little evidence of this. And, the SWOT analysis is not the way to do it. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Brand 168