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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. And, the SWOT analysis is not the way to do it. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. Leadership.

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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources.