In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Human Resources. Did you like this?

CEO 150

CEO Mass Marketing Class Brand 150

Harvard Business Review

JULY 22, 2015

If a company wants to generate the most revenue from its resources, it should put its most experienced leaders in charge of those resources. But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. What they wanted to explore is how managers do that.

RBV 8

RBV Mass Marketing Budgeting Brand 8

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. “I want you for balance.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100