Hypercompetition Leadership Marketing Travel 
Harvard Business Review
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. But others were surprising, given their states before embarking on transformation.
Harvard Business Review
DECEMBER 20, 2016
Good leadership certainly helps, but more often than not, the organization will revert to business as usual. The key is to look beyond just the obvious places like marketing. “My guess is that one hundred percent of United’s employees are superconsumers of travel,” he said. Sales & Marketing Adapted from.
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