Incubator Management Outsourcing Six Sigma 
Harvard Business Review
JANUARY 7, 2013
Today, it is not uncommon to hear an executive talk about managing a $30 billion brand. As brand thinking has been institutionalized, management has figured out ways to assign value to this "asset." So, if you are an enlightened executive in the post-Steve Jobs era, how do you grow and manage this emerging corporate asset?
Harvard Business Review
APRIL 27, 2015
By now, your company probably has a new business incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.
Expert insights. Personalized for you.
8 
Let's personalize your content