Harvard Business Review
JANUARY 7, 2013
Some companies believe that outsourcing to design firms is becoming less attractive as the value of UX as a core business asset increases. This process has been incubated successfully at SAP, where teams have compressed the product development process into three months for some new releases.
Harvard Business Review
APRIL 27, 2015
By now, your company probably has a new business incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.
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