LVMH, Hermès, and the Danger of Going 'A Little Bit Public'
Harvard Business Review
MARCH 8, 2011
The recent headlines about John Galliano's tirade at a Parisian restaurant has brought the not so recent attempt by Bernard Arnault to gain influence and potential control of Hermès International into the limelight. He would not sacrifice the long-term value of the Hermès brand for short-term profits.
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