Information Technology, Intellectual Capital and Marketing

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Information Technology

Intellectual Capital

Marketing

Why Leaders Are Still So Hesitant to Invest in New Business Models

Harvard Business Review

DECEMBER 21, 2016

As technology continues to change and challenge even the most successful incumbent organizations in every industry, the cost of inertia is growing. Consider the dramatic shift in the types of assets that create market value. Reactors take a conservative approach to capital allocation and prefer physical assets.

Intangible Assets

Intangible Assets Business Model GAAP Budgeting

CEOs Need Hard Data on Customer Loyalty

Harvard Business Review

MAY 17, 2012

Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships. Rackspace went public in 2008 — shortly before the financial markets went belly up.

Customer Loyalty

Customer Loyalty Loyalty CEO Intellectual Capital

Leadership Digital

Why Leaders Are Still So Hesitant to Invest in New Business Models

CEOs Need Hard Data on Customer Loyalty

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