Innovation Management Mass Marketing Travel 
CO2
JANUARY 2, 2011
Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0
Harvard Business Review
JANUARY 3, 2013
Roche allows you to monitor and manage your own diabetes like a doctor. The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options. They also are finicky about marketing ("how you market it").sometimes
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