The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable.

Innovation 124

Innovation IPO Mass Marketing Early Adopters 124

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. Pulse Meme Feed What Is Your Brand Against? Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 2, 2011

Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.

Mass Marketing 11

Mass Marketing Market Segmentation Travel Marketing 11

Harvard Business Review

JANUARY 3, 2013

The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options. They also are finicky about marketing ("how you market it").sometimes Both UnderArmour and Roche are great examples of this.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

APRIL 13, 2015

Supermarkets became popular in the 30’s because the mass market had only recently gotten access to cars. Cars allowed customers to travel to a central hub to collect a wide variety of groceries (a far larger selection, in far greater quantities, than they could find at a local general store).

Software 8

Software Trends Mass Marketing Marketing 8