The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable.

Innovation 124

Innovation IPO Mass Marketing Early Adopters 124

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. Pulse Meme Feed What Is Your Brand Against? Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 13, 2015

When markets or technologies change, it often requires entire segments of the value network to be reimagined. Meanwhile, sensor technology is both proliferating and dropping in cost, allowing the types of data captured by businesses to become ever more contextually relevant. The supermarket is a great example.

Software 8

Software Trends Mass Marketing Marketing 8