The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable.

Innovation 124

Innovation IPO Mass Marketing Early Adopters 124

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. Pulse Meme Feed What Is Your Brand Against?

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 21, 2018

As technology transforms our economy, one trend is getting more and more attention: the prospect that it will increasingly automate the work that we human beings do. While it’s true that technology is taking over routine tasks from many workers, it is also reshaping many supply and demand trends that drive our global markets.

Mass Marketing 13

Mass Marketing Technology Contract Manufacturing Insurance 13

Harvard Business Review

DECEMBER 7, 2011

With a quick look at a smartphone, a traveler can easily find a great local store or restaurant option nearby. It makes sense that this technology would help independents gain business — and new data shows that for restaurants, at least, the intuition is correct.

Retail 14

Retail Mass Marketing Comparison Advertising 14

Harvard Business Review

JUNE 22, 2016

Last holiday season, PwC reported that Milllennials were spending a larger proportion on travel and entertainment than were their older counterparts. The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Personalization is expected.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

APRIL 13, 2015

When markets or technologies change, it often requires entire segments of the value network to be reimagined. Meanwhile, sensor technology is both proliferating and dropping in cost, allowing the types of data captured by businesses to become ever more contextually relevant. The supermarket is a great example.

Software 8

Software Trends Mass Marketing Marketing 8