How the Internet Saved Handmade Goods
Harvard Business Review
AUGUST 28, 2014
A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. That’s a healthy company. There is no paradox.
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