Innovation Marketing Price Social Capital 
Harvard Business Review
JANUARY 3, 2013
Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.
Harvard Business Review
DECEMBER 13, 2017
Performing market assessments. Pricing and revenue modeling. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints.
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