Coaching Tip

MARCH 25, 2014

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " (Jossey-Bass), this law of love in the workplace is described as the "law of reciprocity.". Achieving Success Through Social Capital " by Wayne Baker. “ The Prudence Trap.

Cialdini 138

Cialdini Social Capital Influence Real Estate 138

Harvard Business Review

NOVEMBER 18, 2013

The goal here is to set one or few rigid prices. In particular, we propose an architecture for pricing digital goods that is intended to move the exchange between seller and buyer from the transactional to the relational. This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. Reputation.

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. They're entirely price sensitive.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

JANUARY 27, 2014

Finally, when you are at the conglomerate stage, they relate to social capital, as you move talent across internal boundaries and leverage personal relations with politicians, government officials, investors and other external parties who can greatly facilitate or obstruct your plans–not necessarily with the greater good in mind.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

OCTOBER 7, 2011

For example, a decision to invest in growth, which might be better for longer-term shareholders, can often come at the expense of a higher dividend, which might suit short-term investors; a choice to pay higher wages and make employees happy and allow for price reductions, the benefits of which go to customers, impossible; and so on.

CEO 11

CEO Short-term Long-term Objective 11

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Pricing and revenue modeling. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints.

Productivity 8

Productivity Products Core Competence Management 8