Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. They're entirely price sensitive.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

OCTOBER 7, 2011

For example, a decision to invest in growth, which might be better for longer-term shareholders, can often come at the expense of a higher dividend, which might suit short-term investors; a choice to pay higher wages and make employees happy and allow for price reductions, the benefits of which go to customers, impossible; and so on.

CEO 10

CEO Short-term Long-term Objective 10

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Pricing and revenue modeling. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints.

Productivity 8

Productivity Products Core Competence Management 8