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The Social Cost of Bad Online Marketing

Harvard Business Review

APRIL 20, 2016

After spending twenty years in the tech sector — half of those in social media marketing — I’ve been on the receiving and delivering end of just about all of them. For both kinds of businesses, digital marketing in general and social media marketing in particular are essential to the game.

Cost

Cost Marketing Content Media

Marketers, Go Back to Basics

Harvard Business Review

NOVEMBER 26, 2012

There's so much that's sexy in social media and in mobile right now," he said. Instead, he says it often pays to focus on bread-and-butter marketing (like direct mail) or even on technical innovations of the past few years that are effective, but less novel (like mobile websites).

Marketing

Marketing Telemarketing Hotels Competitive Advantage

Leadership Digital

The Social Cost of Bad Online Marketing

Marketers, Go Back to Basics

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