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Best Jobs for People with Social Anxiety

HR Digest

Here are some jobs that might be just right for people with social anxiety: Social media manager. You can handle a client’s social media pages all from the comfort of your home. Telemarketer. You don’t have to meet people in person if you don’t want to. This is a perfect job for introverts with social anxiety.

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The Economics of Charity Telemarketing

Harvard Business Review

Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. Far too often, the media conflates profit and revenue when reporting on charity fundraising.

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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

Choose your social media platform carefully. Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence. Social media can be overwhelming, so you’ll be more productive if you’re only posting content to one or two sites.

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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

From telemarketer calls coming in at dinnertime or, worse, before the alarm sounds in the morning; an endless stream of SPAM e-mails jamming inboxes; and mailboxes overflowing with white mail that proceeds directly to the recycle trash bin, statistics show that consumers can be bombarded with more than 300,000 messages every day.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. The business media makes it sound like digital marketing is practically free and implementation is effortless.

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Marketers, Go Back to Basics

Harvard Business Review

There's so much that's sexy in social media and in mobile right now," he said. Sometimes, marketing strategies are dropped for good reason: the smart money got out of telemarketing a long time ago, because no sane person would talk to a salesman after the advent of caller ID.

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Can We Finally Eradicate Bad Products?

Harvard Business Review

Not long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. An executive there took me on a walk around to see the wonders of this fancy LEED gold-certified tower.