Strategy Driven

APRIL 26, 2017

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. In fact, most internet marketing companies, such as Excelsior Internet Marketing , would recommend that perfecting your SEO should be your first step. Choose your social media platform carefully.

Marketing 58

Marketing Tips Webinar Advertising 58

Harvard Business Review

APRIL 15, 2015

Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. Far too often, the media conflates profit and revenue when reporting on charity fundraising.

Telemarketing 8

Telemarketing Long-term Short-term Finance 8

Strategy Driven

JUNE 18, 2015

These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”. Companies that do this effectively will most certainly amass market share.”.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. But, as a marketing consultant who is putting my own theories to the test as I work to drive sales of my first book , it's become clear to me that many companies have needlessly forsaken some marketing strategies that still have life in them.

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 3, 2011

Not long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. Today, consumers, not marketers, rule the roost. Don't get me wrong. Price usually signals quality.

Productivity 13

Productivity Products Retail Telemarketing 13

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8