Strategy Driven

JUNE 18, 2015

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. Social media also presents tremendous image opportunity.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. The business media makes it sound like digital marketing is practically free and implementation is effortless.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 3, 2011

Not long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. The price-quality inference, a time-honored marketing concept, will surely continue to operate.

Productivity 13

Productivity Products Retail Telemarketing 13

Harvard Business Review

FEBRUARY 5, 2015

Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise?

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8