Intangible Assets Leadership Media Operations 
Leading Blog
JANUARY 27, 2012
Frank Sonnenberg makes the case in Managing with a Conscience , that the only sustainable way to succeed is the right way—not cutting corners—emphasizing the intangibles like trust, creativity, focus, speed, flexibility, relationships, loyalty, and employee commitment. And this is true in the social media environment, too.
Harvard Business Review
JULY 3, 2015
Happy about these results, Ann recommends it to all of her followers on social media. They create and offer their own assets, knowledge and relationships in exchange for a share of the value generated—including revenue and profits. We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track.
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