Leading Blog

JANUARY 27, 2012

Frank Sonnenberg makes the case in Managing with a Conscience , that the only sustainable way to succeed is the right way—not cutting corners—emphasizing the intangibles like trust, creativity, focus, speed, flexibility, relationships, loyalty, and employee commitment. And this is true in the social media environment, too.

Management 284

Management Intangible Assets Critical Success Factor Compliance 284

Harvard Business Review

OCTOBER 24, 2016

This reliance has evolved because despite the enormous volumes of capital they control, most of these giants are strictly “firewalled” and cannot use the capital to fund actual operations, even if doing so would generate higher expected investment returns or lower risk.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

OCTOBER 25, 2018

Some superstar firms benefit from being in “superstar” sectors of activity, particularly those in which value-added gains go to gross operating surplus (an economic measure that represents the income earned by capital). For instance, gains to internet, media, and software activities are captured by just 10% of U.S.

Industry 12

Industry Company GDP Bottom-up 12

Harvard Business Review

FEBRUARY 7, 2014

This kudos lead to the unusual occurrence of positive publicity for CVS’s business in major media outlets like the New York Times and CNN. Because senior managers tend to focus on the short-term operational and financial aspects of their companies rather than the intangible assets that are worth so much more.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

JULY 3, 2015

Happy about these results, Ann recommends it to all of her followers on social media. They create and offer their own assets, knowledge and relationships in exchange for a share of the value generated—including revenue and profits. We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

NOVEMBER 7, 2013

At its peak, the company operated 10,000 stores. homes have broadband , and network operators continue to invest in ever-faster cable, satellite, and fiber-based technologies. It comes instead from what economists call the intangibles–including copyrights, trademarks, and patents. For years, Blockbuster seemed unbeatable.

Disruptive Innovation 8

Disruptive Innovation Intangible Assets Retail Innovation 8

Harvard Business Review

NOVEMBER 19, 2018

Walmart is the country’s largest employer and largest company by revenue and it reached that position through an operating model made possible by proprietary logistics software. That’s not how Vox Media does it. IT would temporarily create proprietary advantages, he predicted, citing Walmart as an example.

Software 8

Software Company Competitive Advantage Henderson 8