Harvard Business Review

NOVEMBER 18, 2016

What we asked people was, at this point in their lives, are they actively building, maintaining, or depleting their tangible and intangible assets? Actively building both tangible and intangible assets is crucial to creating a long and productive working life. How to build a reputation. Both are crucial.

Intangible Assets 8

Intangible Assets Self-aware Reputation Mentor 8

Harvard Business Review

FEBRUARY 7, 2014

What he did not say, however, is how that laser-like focus on the company’s strategy also turned reputational risk into an opportunity. Let’s look at how these companies are protecting their reputation and brands while enhancing and realizing strategic value from them. And, what aren’t we doing that we should be doing?

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

OCTOBER 25, 2011

Even accounting rules specifically dealing with reputation — goodwill and intangible assets — are subject to frequent rule changes and endless debate. Reputation is earned through the simple, age-old concept of the Golden Rule : treat others as you yourself would want to be treated. Bettinger is not alone.

Intangible Assets 11

Intangible Assets Ethics Short-term Reputation 11