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What I Didn’t Know About Becoming a CEO

Harvard Business Review

Later as a portfolio manager, I traveled to conferences and delivered speeches about my fund, but I was rarely involved in the “selling” process. People like to see the boss project a positive outlook even if the market is tough that day, or the firm just lost out on a major new account. That made a huge impact on me.

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What Really Makes Customers Buy a Product

Harvard Business Review

But there is a touchpoint that is even more influential, which marketers rarely think about and almost never measure: observing what other customers actually do. The New Tools of Marketing. So what can marketers do about it? We’d love to hear more from marketers. We have hard evidence to back this statement.